i builT this
differently.
this is me.
Not from having it all figured out.
But from knowing success wasn’t meant to cost me who I was.
hello
Brand & Visibility Mentor for Women Ready to Be Seen, Recognised & Chosen
Hey, I'm Jacquie
I'm a mentor, creative lead and brand strategist with 20+ years in brand and marketing.
I help heart-led women whose business has evolved faster than their brand elevate how they’re seen, positioned and recognised in their industry.
Attract, don't chase.
About Jacquie Lawes
IT'S MY LIFE...
I started my business in 2016 after a career in brand and marketing, with a baby on my hip and a deep desire to build success in a way that actually felt sustainable.
Like so many women, I wanted more freedom, more impact and more time for the people and things that matter most. After years of pushing, overworking, losing myself in motherhood and navigating a huge personal identity shift, everything changed. I pivoted my business model and created a business that worked for me - not the other way around.
One that creates real impact without requiring constant hustle, performance or burnout.
That's the business I now help other women build too.
AUTHENTICITY
Your brand should reflect who you are now, not who you used to be.
MY STORY
This is more than a business
I BELIEVE IN...
ATTRACTION
Your brand should create recognition before you even enter the room.
FREEDOM
Your business should give you more life, not consume it.
IMPACT
Your work deserves to be seen, recognised and remembered.
INTEGRITY
Honest strategy. Meaningful visibility. Alignment over performance.
the eras
every era has shaped the way i mentor today
MY JOURNEY - 20+ Years in Brand, Marketing & Visibility
Working in creative content, photography, design & marketing for over 10yrs. Learning what creates attention, trust and emotional connection. Being pushed out the 9-5 after maternity leave in 2016 wondering, now what?
THE FOUNDATION
Era 1
Starting a print, graphic & luxury wedding stationery design business with a baby on my hip in 2016. Building a recognised, multi-award-winning brand in my niche within 3 years. Then launching my brand agency in 2018.
MOTHERHOOD & BEGINNINGS
Era 2
After baby number 3, reconnecting with myself after years of losing who I was in motherhood, pressure and performance. Starting a whole new social media presence AND podcast in February 2024, to share the journey of becoming & building a personal brand. Moving away from an agency model and building a business that works for me, not the other way around.
HEALING & THE PIVOT
Era 3
Scaling my business and life alongside each other. More impact, more freedom, more intention. Working 3 days per week, having slow mornings & mentoring women to elevate their brand, visibility and leadership in a way that feels deeply aligned. Hosting sell out events for soul-aligned entrepreneurs and growing my podcast.
EXPANSION (NOW)
Era 4
WHAT I BRING TO THE TABLE
20+ years of brand and marketing expertise
I combine 20+ years of brand expertise with identity-led mentoring to help women become recognised at the level they’re already operating at.
Strategic brand, messaging & visibility
A deep understanding of visibility, identity and what it takes to grow without burning yourself out.
Creative direction, website design & SEO
Helping women build brands that feel powerful, aligned and impossible to overlook.
I know what it's like to juggle all the things and I know it's possible to create a life and business you absolutely love.
BEYOND THE BUSINESS...
I’m a mum of 3, a deep feeler, ocean lover, dog obsessive and believer in slow mornings, meaningful work and building a life that actually feels good to wake up to.
Fun facts
Sunrise is my reset
I thrive outside in nature
LOVE coffee (mine's a Mocha)
Obsessed with dogs
Serial planner & moodboard creator
