Instagram vs TikTok – which is best for boosting visibility?

TikTok vs Instagram…should you be using them? Which one is best for your business visibility?

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There’s been a lot of frustration in the entrepreneurial world lately with Instagram and I must admit…I get it.

As a platform, Instagram has been odd to say the least!

Things I’ve noticed on Instagram lately…

– I don’t often see content from some of my favourite accounts for DAYS after they’ve shared. This is great because their content is still being seen BUT if you are launching, it’s far from ideal since you need your audience to be seeing the content at the right time to build the momentum.

– Engagement and reach is at an all time low across the board. Even those who have consistently had amazing reach have noticed a drop lately.

– The suggested content changes on what feels like an hourly basis. Share mainly reels, make your reels 20 seconds, then 7 seconds, now today Instagram suggested making my reels 30 seconds?! Use 30 hashtags, use 3 hashtags, don’t use any hashtags. Focus on carousel posts. Engage before and after posting. Engage only after posting. Like and engage in your own content. The list goes on and on!

The truth is…with Instagram constantly changing the goalposts on what content will/won’t be pushed out, for those of us who run a business it’s hard to keep track of what you should be doing!


Then there’s TikTok.

I personally really dislike this platform. I don’t get it. It’s like a massive jumble sale of content. Dancing videos, random ‘must have’ products you end up buying and wondering why you bought it. And don’t get me started on the GRWM content.

BUT, what I have noticed is with Instagram being so up and down of late, I’m seeing more business owners flocking to TikTok to boost their visibility.

The thing is, there is NO one platform you should stick to.

I DO think you should focus on one at a time, test it out, see if it works for you and if it does, scale from there but don’t put all your eggs in one basket.

Boosting your visibility online means showing up in multiple places. Testing to see what works. Being consistent!

I shared the exact same reel on both TikTok and Instagram today.

Within 5 minutes I’d had less than 10 views on Instagram but almost 800 on TikTok. This same reel hit 2k views on TT in less than 30 minutes yet still hadn’t hit 100 views on Insta an hour later.

This doesn’t mean I should stop sharing on Instagram. Maybe not put as much effort into it as other platforms. But I use this information as a guide for what is/isn’t working on each platform.

The testing phase is hard, long and often frustrating BUT when you’ve discovered what works for YOU and your business through consistent testing and being visible – THIS is where the magic happens!

So I’d love to know – are you team TikTok, team Instagram, both or neither?

Let me know by dropping me a DM on Insta – I’d love to connect with you 🙂