7 Signs You Need A Rebrand as a Coach or Service Provider

Rebranding your business is a big deal. It’s you saying yes to moving to your next level. It’s you deciding to show up as a new version of who you are. It’s making the bold move that will help you to stand out and become known not just for what you do but who you are.

BUT

How do you know it’s the right time to rebrand?

I’m going to give you the 7 signs that you’re ready to upgrade your brand visuals no matter what stage you’re at in your business (because believe it or not – a rebrand isn’t a one and done thing! Even the leaders in their field and the huge global brands update things from time to time because businesses evolve, and so do you!)

So let’s get started….

1. Your business model has changed and therefore so has your target audience. Your previous branding may have been created to speak to the clients you USED to want to work with but actually you want to start attracting those higher paying, next level clients now.

2. You’ve never actually had a ‘proper brand’. You maybe invested in a website but the logo and colours were put together by you or a friend using templates or things you liked, however there was no real strategy behind it and you know it could be so much better! Maybe you don’t yet have a website and before you build one you want to ensure your branding is right (this is so good if you’re thinking like this because it will save you a tonne of time in the long run!)

3. You haven’t updated your branding and website in years and it’s just not giving those leadership vibes. You really want to start standing out more with confidence so you can position yourself as an authority. The brand visuals you currently have just aren’t saying ‘hell yes! She’s the one!’

4. Your branding, website and social media content aren’t really in sync. You find yourself using templates in Canva but then everything looks a bit all over the place. There’s no consistency and this definitely needs some work!

5. You want to 10x your impact and become known as THE go to in your industry. A rebrand is SUCH a good way to do this. You can create a big level up announcement that gets others to notice you and this alone can massively boost your authority, attract opportunities such as speaking gigs and even PR features. When YOU stand out, people want to see and hear what you’re up to. It’s those ‘all eyes on us’ vibes.

6. You would love to increase your prices because you know you’re amazing at what you do. You’re getting the results for your clients and quite frankly, you want to start living that dream life you’ve had on your vision board! However your current branding is holding you back because it’s not showing that you’re a professional. You need a full upgrade so you can increase your prices with confidence.

7. Last but by no means least, this is the BIG one. It’s because YOU as a person have changed! Maybe you’ve done a lot of self development work. Perhaps you’ve had something happen that’s made you transition and start stepping into your power more (I get this feeling and it’s the whole reason why I started my podcast, Becoming A Powerhouse Brand!). Now when YOU have made a big level up personally, then this is a great time to upgrade your brand visuals. Especially if you want to become known for who YOU are. This is often where the business owner stops hiding behind the business and starts standing out as a personal brand. If this is you, then you are exactly the kind of entrepreneur I love to help when it comes to that brand level up.

If you’re finding you’re agreeing to any or even most of these then it’s safe to say, a rebrand is probably just what you need right now.

HOWEVER, it’s not just a case of changing your visual elements.

Your next level brand starts with YOU. You have to be clear on your vision, where you want to be going, who you want to be helping and why. Then you need to work on the strategy that’s going to help you to scale your business.

When you combine an aligned strategy, the next level rebrand and you have that unshakable confidence in what you’re doing and where you’re going – THIS is when the magic truly happens!