I’m so excited to share this guest blog post from retail expert Claire Morris (Retail With Clarity) who’s giving us a peek into how, when and why we should be using a SWOT to review our business performance. Claire Morris is the founder of Retail With Clarity, a boutique retail consultancy bringing the knowledge and […]

I’ve talked about this a number of times over the last few years but have never actually got round to writing a blog post about it so here goes! If you’re someone that’s feeling embarrassed by your business name or you just feel it sounds a bit too amateur rather than reflecting the luxury product […]

When I first started out in my self employed career I was running a wedding stationery design business, if you could even call it a business! Like many I started whilst on maternity leave with my first child because going back to my full time job in a design studio wasn’t an option. I created […]

It’s been a while since I wrote a blog post (sorry!) so I thought I’d write about what a rebrand is and why you might need one for your business – very fitting since I’ve just rebranded myself! So, you’ll know you need those essential brand identity assets for your business in order to follow […]

Hey lovely! So you may have already heard the big news that yes I am indeed rebranding at the moment. The reason for this post isn’t to talk about the actual rebrand itself (in terms of design anyway) but actually to talk about my reason why I’ve made the decision to rebrand. So here goes! […]

In short, YES! You absolutely do need to know your ideal client! But who the heck is this? How do you even begin to work this out? What if you offer multiple services or products that are for all ages and genders? I get it, it’s not always that straight forward and it might take […]